Thursday, 22 May 2008

Marketing mistakes from Sweden

by Bertrand Boer-Waugh

Working on a project with some Scandinavian people and the conversation turns to some business mistakes. It was prompted by my childish enjoyment of this article.

This is what they came up with in reply:

1. Swedish construction company Åke Larsson Byggare tried to break ground in the states. With their logo, a working beaver they used the slogan "The Swedish beaver comes to town". Don´t know if they were hired or if people asked for prices...

and even better:

2. Swedish construction company Locum wanted to show customer care. It didn't go too well and you don't have to know Swedish to see why...

2 comments:

Anonymous said...

It may be an urban myth, but the story goes that when the German cosmetics company Schwarzkopf first imported their stuff into the UK, they translated their name literally into English.

Yup, that's right: blackhead

:-)

Thomas said...

so... the blackhead isn't even funny..

the I heart Cum is hilarious...